![]() It did eventually add Fortnite to Google’s app store properly, but it states that Google was concerned about other developers trying the same thing so it launched the Project Hug program. Android owners had to download a separate launcher instead, which essentially meant Epic didn’t have to pay a 30% cut in revenue to Google. Originally, Fortnite wasn’t part of the Google Play store. Epic alleges that this was also done as a response to its initial Android release of Fortnite. This initiative was originally named Project Hug but is now called the Apps and Games Velocity Program. In addition, Epic says that Google had been paying developers, such as Activision Blizzard, hundreds of millions of dollars as incentives to keep their games exclusive to the Play store. Rather than competing by giving developers a better deal than 30%, they wanted to collude to crush Epic instead.- Tim Sweeney August 19, 2021 Google calculated a potential revenue loss of $6 billion resulting from Epic competing with Google Play and showing other companies the way.
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